Planning-Secured. Equity-Backed. Expertly Delivered.
Across London and the Southeast.
Delivering schemes since 2014, including projects achieving record prices per square foot in their local markets, demonstrating consistent design-led execution and strong exit performance.
Specialised capability in complex, heritage-led and value-add residential projects, including Grade II listed building conversion — combining conservation-led restoration with sensitive contemporary design.
Secured by permanent equity capital from a family office within a private development and investment group — a strategic relationship spanning over a decade — providing funding certainty, balance sheet support, and alignment through the full development cycle.
Currently advancing three planning-secured schemes totalling 106 residential units with a combined GDV of over £70m, demonstrating our ability to manage multiple complex projects simultaneously with disciplined cost control and transparent reporting.
Founded in 2014, Picture Property Developments was created to deliver thoughtful, strategic and financially sound property development across London and the Southeast. Led by founder Rupert Mackenzie, we have successfully completed 11 residential schemes, building a demonstrable track record in complex refurbishments, heritage conversions, and premium residential delivery.
Our privately-held structure and lean, experienced team ensure flexibility, creativity and speed in decision-making — while our long-term partnership with a family office provides the financial stability and equity backing to pursue ambitious, capital-intensive projects with confidence.
We operate across prime and emerging residential markets including Ealing, Brentwood, Byfleet and Prime Central London — targeting locations with strong owner-occupier demand, regeneration momentum, and robust exit liquidity.
Our team brings together decades of experience across acquisitions, development, investor relations, and UK and European real estate — united by a shared commitment to institutional-grade delivery.
25+ years across residential development, land acquisition, planning and construction across London and the Southeast.
20+ years in real estate development (BTS & BTR) and investor relations, with a decade of strategic consulting experience.
MRICS. Former Director at AEW Europe — originated and executed €700m+ in pan-European real estate transactions.
